Why do deodorant companies make products that don’t leave white marks, but don’t apply that technology to their entire range?
In: Economics
Actually a lot of deodorant companies claim that their product doesn’t leave white marks. However, after doing some research and checking their ingredients label. It still contains aluminium chloride which is the main culprit for the white marks.
Because the ones that leave white marks work better. Some customers are willing to sacrifice effectiveness to avoid white marks, but most people who buy deodorant are more concerned about the product working well than how it looks under your clothes.
The white stripes are caused by the active ingredient of the deodorant, Aluminium salt.
The salts dissolve in the sweat or moisture in the underarm. The dissolved substance forms a gel, which creates a temporary ‘plug’ in the sweat gland, reducing the amount of sweat that can rise to the skin’s surface. Aluminium salts are also natural antimicrobial agents, so they control bacteria on the skin, reducing unpleasant odours.
(source: [https://www.unilever.com/brands/Our-products-and-ingredients/Your-ingredient-questions-answered/Aluminium-salts.html](https://www.unilever.com/brands/Our-products-and-ingredients/Your-ingredient-questions-answered/Aluminium-salts.html))
Without these salts, the glands don’t get shut off, so other means of hiding your body odor has to be applied. Some work, some don’t.
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You already have several sections of this answer spread amongst the replies; but I shall collate to the correct response:
So you have 4 different “deodorants”: gel, stick, liquid roll-on, and spray.
Gel almost never has an anti-perspirant, so is usually free of white streaks.
Stick can be further diveded into antiperspirant and just deodorant. The deodarant is a translucent gel-like stick, with antiperspirant being the white one.
The other 2 are often a mixture of light antiperspirant and deodorant.
I have a skin reaction to all gel, and gel-stick types; and a bad reaction to spray antiperspirant.
All antiperspirants will leave some white streaks from the aluminum salts(which can be mitigated by how much you apply). If you see a movie/tv show/ comercial where someone is applying deodorant, you will see them swipe “up, down, up; sometimes back down for a 4th swipe”; this is way too much. You shouldn’t need more than a single “swipe” per underarm. With proper amounts applied you really shouldn’t get the whote streaks.
Some of us are allergic to whatever is in the non-white stuff.
Ever get a cyst in your armpit? It’s uncomfortable. And disgusting.
There are two products. Deodorant and deodorant with antiperspirant. The ingredient (aluminum) that provides the antiperspirant properties is what leaves the white marks.
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(UK here) Been wondering the same thing about Coca-Cola. Coca-Cola led to Diet Coke, and then came Coke Zero (“Same great taste, Zero Sugar”). So they’ve acknowledged that Diet Coke doesn’t have the same great taste, so why do we still have Diet Coke? Why didn’t they just re-tweak the flavour profile of Diet Coke and rebrand it such?
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