Why can’t Youtube advertisers just choose what kind of videos they want their ads on

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Like with all the mass demonetization going on can’t advertisers just choose what kind of videos they dont want their ads to appear on? Like couldnt an advertiser have the option to air its ads on everything but political content etc.

In: Technology

3 Answers

Anonymous 0 Comments

The issue here is that in general, no advertiser wants their ads on the channels in question. Pretty much no one wants to go “I’m going to advertise my product on a channel known for defending white supremacists!” or “I’m okay with my ads going on someone who uses hate speech to insult gay people!”

Likewise, because there are SO MANY videos on youtube, having to pick and choose which channels to advertise on would be nearly impossible.

Anonymous 0 Comments

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Anonymous 0 Comments

They try to do that, but it’s hard to automatically determine the content of a video. So the automatic filters are too agressive and demonetize videos that should be ok.