This is known as jamais vu. It is a psychological phenomenon…phenomenon…phenomenon, phe nom e non …that’s a funny word…anyway what was I saying? Oh yeah, it’s not fully understood, but one possibility is that your brain gets exhausted from trying to interpret the sounds over and over so you just start hearing it as a sound.
It’s called Semantic Satiation,
When we process information, our brain basically runs a charge through neurons, this is spontaneous!
Every successive charge takes up more energy and time,
When we encounter and see the same word over and over again, the brain processes it again, firing up neurons, thus using more energy and taking more time,
This creates a loop in the brain and tires up the brain, creating a feeling of confusion.
TLDR: Brain gets tired of the same thing coming in its way again and again.
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