I was surprised to see Bernard Arnault as the richest man in the world, above Jeff Bezos, Elon Musk, and Bill Gates. He owns an empire of fashion and jewelry brands like LV, Givenchy, Tiffany Co. etc. as well as luxury booze companies like Moet and Hennesey.
How are fashion and jewelry businesses worth more than tech and innovation in the year 2021?
Are there really masses out there spending all there disposable income on 500 dollar t shirts and 6 thousand dollar bags? Flexing on Instagram and popping bottles in the club. I’ve seen the type on Instagram, but I thought surely they must be a minority, and not large enough a market to top giants like Elon Musk and Amazon. I must be really out of the loop.
In: Economics
Short answer, yes. Long answer, yes and it has been that way for a very long time.
There are only so many tech products a person will buy in their lifetimes. Peak income for the typical middle-high income earner is going to be in their late 40s to mid 50s. At those ages, discretionary spending is not likely to be tech-biased.
Not masses. Tech giants have a huge market, but sell lots of less expensive things. Their profits balloon due to sales volume.
Exclusive fashion has a much smaller market, and much higher production cost (mostly labour), but the markup is absurd because of exclusivity. And lets be realistic, once you have enough money to buy top quality versions of the things the masses buy, the next step is buying things no one (or very few others) will have. Luxury brands do production items, but also limited editions and single editions. Add a few zeroes to the price with every level of exclusivity.
Everyone is missing the vary obvious answer here. Tech giants are worth more than luxury fashion companies. Louis Vuitton, which is the largest company Bernard Arnault owns, is only worth [$47.2 Billion](https://www.forbes.com/companies/louis-vuitton/?sh=298727d36dbe). Where as for example Amazon is worth over [$1 Trillion](https://www.marketwatch.com/story/amazon-is-officially-worth-1-trillion-joining-other-tech-titans-2020-02-04).
The reason Bernard Arnault is worth so much money is not because fashion is more valuable than tech. It’s because the super wealthy tech giant owners mostly only own one company. 80% of Jeff Bezos net worth is from his ownership in Amazon. Where as Bernard Arnault owns over 70 companies.
That is why he is the wealthiest man in the world.
Amazon’s market cap is about $1.7T. Bezos owns about 11% of that.
Microsoft’s market cap is about $1.9T. Gates owns just over 1% of that.
Tesla’s market cap is about $590B. Musk owns about 20% of that.
LVMH’s market cap is $410B. Arnault owns about 46% of that.
So there’s a couple things going on here: First, Tesla isn’t worth nearly as much as you probably thought, because it hasn’t been hugely profitable, and investors assume that, as it competes with the likes of GM, Toyota, etc., it will never be dominant in its market the way Microsoft or Amazon are.
Second, Arnault owns a much larger share of his company, having taken on less investor money to get the company where it is. This is mostly due to the fact that the constituent companies have been around forever by comparison to the tech companies, so they could grow more organically.
Finally (or, related to point two), Bezos lost ~~half~~ a quarter of his shares in his divorce and Gates has sold off most of his shares over time.
Interestingly, if Gates would still own the same percentage of Microsoft as he did in 1986, he’s be worth just shy of a trillion dollars.
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