It’s totally subjective, elaborate, and expensive. Jockeying for Oscar position can begin years before a movie is even released. Notable studios, producers, directors, writers, or actors can create “Oscar buzz” by mere rumor or suggestion, and fans and critics are ever-vigilant. But … such treatment only applies to a select few of all movies released, so failing to nominate a “non-buzzy” movie isn’t a snub; on the flip side, there’s always room for one or two “dark horse” contenders to slip in to the mix … but not much room.
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