How does an emerging national food product (brand) equate for the supply demand without overproducing and creating massive spoilage?

Question

Cold cereal for example. How would the next Cheerios go about successfully getting all of its products on national shelves?

In: Economics

Answer 1

Many new products are released in test markets before going national. During the test phase they get a feel for the demand.

Answer 2

Because they sell to retailers, not consumers. The retailer will assess then place an order based on what they think will sell. One that’s done, as far as the producer is concerned, whether it sells or not is not their concern…. For the single order, of course – if nothing sells no future orders will be placed

Edit; auto correct hell

Answer 3

We do have almost unfathomable amounts of spoilage. About 50 percent of our produce, or 1/3 of all the food produced in the US, is trashed.